Do you want to effectively market to the Chinese audience, whether in the UK or in China? This lively two-hour session will help you understand Chinese consumers’ mindset and behaviour, walk through features and endless possibilities in the WeChat app, de-mystify the differences between personal account and various types of business accounts.
This event is perfect for anyone who is new to Chinese digital marketing and wants to improve their digital marketing strategies via WeChat. Suitable for a wide range of sectors including manufacturing, professional services, property investment, tourism, exporting, art and entertainment ticketing, and much more.
We are very lucky to have two WeChat experts joining us for this exclusive session. Our first guest speaker Angela Huang, Founder of Hello!UK PR, she will be sharing case studies in both China & UK, and other insightful tips. Second confirmed speaker Sarah Yam, Founder of Red Digital China, based in Hong Kong & China will join us via Skype video link, sharing latest Chinese digital marketing, Internet trends and close-up look at the fast, ever-changing internet landscape in China.
Key topic covered:
- An introduction to WeChat
- Why is it one of the most important Chinese online platform?
- Features and functions of WeChat
- Possibilities within WeChat
- Case studies
- Tips to take away to build your Chinese digital marketing strategies
We look forward to seeing you at this unique event in Coventry!