What is Customer Journey Design?

By CWBF2018 (other events)

Thursday, November 22 2018 9:00 AM 12:00 PM

Are you a start-up SME looking to grow quickly, a scale-up business or perhaps a marketing professional? Join us at our innovative workshop for an introduction to the concept of Customer Journey Design. This customer-driven process can shorten sales cycles, increase lifetime customer value and create remarkable customer experiences while promoting a genuine marketing approach.

Our 3 hour workshop will focus on:-

  •  What is Customer Journey Design and why is it important 
  •  The 5 P’s - Purpose, People, Proposition, Position, Planning
  •  End discovery – 15 questions to help you get started

Mailing Address

Enterprise Centre, Coventry University Technology Park, Puma Way, Coventry CV1 2TT